Symposium on Sports Business Ecosystem in Caribbean & Africa

PRESS RELEASE

Accelerating Trade, Investment, and Job Growth in Africa and the Caribbean Through Sports Business 

Top sports, government, business leaders, and investors will convene for symposium on sidelines of Afreximbank’s AfriCaribbean Trade & Investment Forum in The Bahamas

WASHINGTON, D.C., April 24, 2024 — With the emergence of sports and the creative industries as powerful engines of growth across Africa and the Caribbean,  the AfriCaribbean Diaspora Alliance will host a high-level symposium  on the sidelines of the AfriCaribbean Trade & Investment Forum in Nassau, The Bahamas, to explore the dynamic intersection of sports, culture and business in driving growth, job creation, and economic prosperity in the two regions.

Organized as an official side event of ACTIF2024, the symposium, Accelerating Trade, Investment, and Job Growth in Africa and the Caribbean through the Sports and Entertainment Business Ecosystems, will take place from 3:00 p.m. - 5:00 p.m. on June 14.  ACTIF2024 is hosted by the African Export-Import Bank (Afreximbank) and the Government of the Bahamas.

Thousands of African, Caribbean and global leaders from government, business, finance, sports and other key sectors, will gather for ACTIF2024, which is being held under the theme, “Owning Our Destiny: Economic Prosperity on the Platform of Global Africa”.

With Africa’s sports industry expected to grow by 8% over the next 3-5 years to reach $12 billion by 2027, the half-day symposium is designed to showcase compelling market insights and investable projects in the sports business ecosystem, including infrastructure, franchising, e-gaming, new technologies and tourism.

"By harnessing the power of sports as a catalyst for business, the symposium will forge stronger business connections and unlock business and investment opportunities that will be a driver for socio-economic progress and job growth, especially for youth in both regions,” said Leila Ndiaye, President of LND Global Network and chief executive to the AfriCaribbean Diaspora Alliance. 

The AfriCaribbean Diaspora Alliance is an alliance of companies dedicated to promoting trade, investment and shared prosperity among Africa, the Caribbean, and the United States.

Symposium sessions will discuss themes such as leveraging sports infrastructure, technology, and entertainment as investment opportunities, promoting cross-border partnerships in the sports industry, and empowering youth through sports entrepreneurship and skills development.

Through the Creative Africa Nexus (CANEX) initiative, Afreximbank has amplified the potential of the continent’s creative industries and is paving the way for a robust sports economy in Africa through targeted interventions, including investing in sports infrastructure. 

In comments at an event during the Africa Cup of Nations (AFCON), Prof. Benedict Oramah, President and Chairman of the Board of Directors of Afreximbank, said; “At Afreximbank, we are cognizant of the unlimited potential of this industry...That is why we are aiding the CANEX initiative in actively supporting the sector through focused interventions such as financing, talent management, capacity building, skills development commercialization, and access to market and policy advocacy among others.”

ABOUT THE AFRICARIBBEAN DIASPORA ALLIANCE

The AfriCaribbean Diaspora Alliance is an alliance of companies dedicated to building an economically vibrant and interconnected regional partnership that promotes trade, investment, and shared prosperity among Africa, the Caribbean, and the United States.

For more information and to learn more about partnership and sponsorship opportunities, visit https://www.africaribbeanalliance.com

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MEDIA CONTACT: Shanta Bryant Gyan, ContentFrontiers * email, sbgyan@contentfrontiers.com * phone, 202-412-4603

NOTES TO EDITORS

Follow ContentFrontiers for updates and blogs on the  symposium X via @sbgyanLinkedIn The event hashtag is #SportBizEcosystem #AfriCaribbean

**Please note that the symposium date changed from June 11 to June 14.


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